Co-founders Hollie and Darren have 10 years experience in the nursery industry as well as being parents themselves. The Sassy Bloom team consists of lots of very very talented individuals, you can meet some of our experts below…


Jo Tantum | Baby Sleep Expert Jo Tantum With over 25 years experience working with babies and parents World wide it’s no wonder Jo is the UKs leading Baby Sleep Expert. Teaching babies how to love sleeping with calm gentle guidance, encouraging confident parenting. Jo helps parents with her best selling book Baby Secrets, Sleepytime- Bedtime products and Go Anywhere blackout blind she also offers  email and Skype support.Whilst her experienced Sleep Angels personally trained by Jo offer workshops,Home Consults and overnight ‘Rescue Packages’ You have probably seen Jo at one of the Baby Shows around the country, on Daybreak,Live with Gabby as their Baby expert,ITN news, on BBC Radio , or in one of the many parenting magazines for which she writes for. Jo’s mission is to make a difference to parents and offer advice about your baby whether it’s sleep, natural routines, reflux or twin issues.

Jo says “Sassy Bloom is the most fantastic concept for parents and it’s obvious why it’s a huge success. Everything that baby needs, beautifully wrapped up in a gorgeous Sassy Bloom box – simply genius! That’s why I’m so proud to be Sassy Bloom’s Sleep Expert, offering advice to all Sassy Bloomers!”

 Clare Byam-Cook | Baby Feeding Expert 
Clare Byam-Cook
Clare Byam-Cook is a former nurse and midwife. She worked as a nurse at Westminster Hospital and then as a midwife at Queen Charlotte’s Maternity Hospital in London until the birth of her second child in 1985.
In 1989 she joined Christine Hill’s private antenatal practice in Chiswick where she taught the breast-feeding class until Christine stopped running her classes in 2013. Clare carries out home or hospital visits to any mother who is having feeding problems after the birth and also sees clients by appointment at her house in Putney, London. Clare does not advertise so all her clients have to come to her by word-of-mouth referral from their friends, GPs, midwives, obstetricians & paediatricians.
Clare’s first book ‘What to Expect When You’re Breast-feeding……and What if you Can’t?’ was published in 2001, followed by ‘Top Tips for Breast-feeding’ & ‘Top Tips for Bottle-feeding’. Her DVD ‘Breastfeeding Without Tears’ was released in 2004. Clare has helped many celebrities including Kate Winslet , Helena Bonham-Carter and Robbie Willams wife, Ada. Clare has written articles for baby magazines and has made many appearances on television and radio, including This Morning, Daybreak, The Wright Stuff, BBC Breakfast, Channel 5 News, Sky News, Good Morning Britain, Lorraine, The Alan Titchmarsh Show, Woman’s Hour, The Jeremy Vine Show on Radio 2, BBC Radio 5 Live, and is a regular guest on The Vanessa Feltz Show on BBC Radio London. 

Clare says “Sassy Bloom, what a marvellous idea! Helping parents to save time, money and provide the very best products for their little ones, all wrapped up in a beautiful box. Also a great present to give a new mother and her baby too! I am so impressed with their knowledge and expertise that I am both honoured and delighted to be associated with such a prestigious company as Sassy Bloom”

  Patti Good | Leading Expert on Women’s Emotional Health for Motherhood. Patti Good Patti specialises in working with the more traumatic side of motherhood and is passionate about helping mum’s turn their trauma and pain into renewed health and joy!Patti is an Accredited Journey Therapist and spent 6 years working at the Inner Journey Clinic on Harley Street in London which she helped to found in 2004. A great deal of her time has been spent working with fertility issues and she also worked extensively with miscarriage, traumatic birth, losing a child, postnatal depression and more.She is a trained HypnoBirthing Practitioner and Doula and has worked with hundreds of couples since 2004 to prepare them for a calmer, gentler birth experience. She was awarded faculty status with the HypnoBirthing Institute in America in 2010 and was the HypnoBirthing Practitioner Trainer in South Africa from 2010 – 2013. She is currently leading the “My Birth My Choice” Campaign to actively lower the C-Section rate in the Private Sector in South Africa. She has developed and created an online toolkit to educate and empower women to make better birth choices and is currently working with leading private healthcare companies to get this information out to mums. Patti has spent 12 years giving talks and workshops on practical, simple, highly effective tools to help women deal better with their everyday lives. She has worked with highly respected clients in London like Accenture, Credit Suisse and Citigroup. She was a regular guest on E-TV’s Great Expectations and SABC 3’s, The Dr Mol Show in South Africa. She spent 2010 – 2013 in South Africa where she trained and practiced as a BodyTalk Practitioner. She has now back London with her darling son Max, where she is now working back on Harley Street. Patti’s joy is helping mums embrace and enjoy every step on their journey through motherhood!

Pattti says “‘Who wouldn’t love getting a special gift box in the post? Sassy Bloom is the perfect treat for any mum and baby each month or as a one off!”

  Annabel Karmel MBE | UK’s No.1 Children’s Cookery Author and Leading Food Expert Annabel Karmel Sassy Bloom Mother off three, Annabel Karmel MBE is the UK’s No.1 parenting author, and expert on devising delicious, nutritious meals for babies children and families. Since launching with The Complete Baby and Toddler Meal Planner more than 20 years ago, Annabel has written 40 books, which have sold over four million copies worldwide, covering every stage of a child’s development. From nutrition during pregnancy and weaning, through to feeding fussy eaters and family cooking, Annabel continues to be the UK’s most trusted, influential and inspiring resource for mums who want to give their growing family the very best start in life.

Annabel says “A unique and really fun concept for parents and baby gifts”

   Keith Segal | Toy Industry Expert 2015-02-14 11.38.17 We are delighted to be working with Keith. He brings an incredible 54 years experience in the industry, having travelled the world working with toy safety testing, major toy corporations and major retailers. Keith was also responsible for bringing a whole host of high quality products for children into Europe.

Keith says “This is a unique opportunity for mothers to purchase a brilliant product, designed especially to fit their child’s needs perfectly and ensure that as their child grows, the onward supply of products is age related and tailored to their own child. What a boon for any busy mum, hats off to Hollie and Darren, this really works!”


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