Sassy Bloom – Our Story


About Sassy Bloom (as seen on TV)

Sassy Bloom is the UK’s Number 1 Discovery Club for families from Pregnancy up to 8 years of age.

We’re parents like you, we’ve been in the industry for over 10 years and we’re also pretty clued up when it comes to new and exciting products…

The best thing I've ever discovered!thumbnail_love this craft box for kids
Sassy Bloom (Pregnancy to 3 years)
Sassy Kids Box (3 to 8 year olds)

Benefits of Sassy Bloom Boxes? And how we can help you

1. DISCOVER the BEST Tried and Tested Brands and Products for your Little One (all products inside your box are handpicked especially for your child)
2. SAVE Money (Each box has a minimum RRP of £40, some as high as £85!!)
3. SAVE Time (Leave it to the experts, all products are tried and tested by our panel of parents, only the best ones make it in)
4. ENJOY Wonderful Moments with your Family whilst Creating Beautiful Memories  
5 One off boxes and plans to suit you (Gifting options also available)
6. FREE UK Delivery 
7. Exciting Experience & Beautifully Presented Boxes 
8. You’ll even receive personalised baby gifts in Selected Boxes (These can include personalised bibs, personalised dressing gowns, personalised blankets, personalised comforters & more)
9. Brilliant Competitions with Wonderful Prizes
10. Be part of our Awesome Growing Community of over 130,000 Families 
We’ve been featured in: The Daily Mail, The Telegraph Business Section, Sunday Mirror, Heart Radio, Hello Magazine & many more..
We’ve won 18 awards and been praised by the likes of Sir Richard Branson, Theo Paphitis to name a few.
We’ve even had the Queen’s grandchildren shop with us!

Our Life or Death Story?

Sassy Bloom was founded in 2012 in Hertfordshire. At 29 weeks pregnant I was rushed into hospital after passing out several times. I was diagnosed with a rare, incurable and progressive heart and lung disease called Pulmonary Hypertension which is particularly dangerous in pregnancy. I spent a month in hospital and had a life threatening operation to deliver my daughter Gabriella.

I was given a 50% chance of survival. Whilst I was in Intensive Care, some friends visited me bringing a box of gifts they had selected for myself and Gabriella to enjoy once we were home. It really touched me how special this gift made me feel, and how much thought had gone into selected the right gifts. Like any mother, I wanted my baby to have the very best products but it wasn’t always practical getting out with a little one to purchase them and with so much choice these days – where to start? I spent ages trawling the internet comparing prices, looking for the best products and thought there has to be a better way! The idea of Sassy Bloom was born.

What is Sassy Bloom?

Sassy Bloom send parents monthly boxes full of baby goodies. But not just any products – we’ve been in the nursery industry for 10 years and spent 4 years selecting the very best products that we believe every mum, dad and baby need. There’s so much choice out there – so each selected item is rigorously tested by our panel of experienced and first time mums (and babies) before making the final cut to appear in one of our boxes. We also have amazing experts in our team including:

Jo Tantum | Baby Sleep Expert, Clare Byam-Cook | Baby Feeding Expert, Patti Good | Leading Expert on Women’s Emotional Health for Motherhood, Keith Segal | Toy Industry Expert and Annabel Karmel MBE | UK’s No.1 Children’s Cookery Author and Leading Food Expert.

We are passionate about providing our customers with the very best products and therefore (even though some have tried) companies are not allowed to pay us to be in our boxes. We also have a trusted team of some the best baby experts in the UK, with one member having no less than 53 years in the industry, oh and most importantly we’re parents too!


Sassy Bloom is an exciting way to shop for babydiscovering wonderful products and brands and with each Sassy Bloom box having a retail value of £40 to £85 – it’s also a brilliant way to save too.

All boxes are age and gender specific and also contain personalised goodies. We also have some great products and ranges that are new to the UK.
We have teamed up with some of the baby industry’s leading brands as well as the smaller ones too in order to provide families with everything that they need..and the best part is they are hand-picked, beautifully wrapped and delivered directly to your door each month…and just for good measure UK Mainland Delivery is FREE too!
BUT DON’T TAKE OUR WORD FOR IT – See what thousands of families are saying about Sassy Bloom
We’re also aiming to raise £100,000 for charities   Hollie, Darren Theo Paphitis Our mission is to bring as much happiness into the homes of as many families as possible.
We have built a dynamic community where parents help other parents and receive the very best products for baby, helping parents to:
SAVE Money & Time
DISCOVER Amazing Products
ENJOY Wonderful Moments and Create Beautiful Memories.

Thank you for taking the time to read our story

Ready to join tens of thousands of delighted families?  choose Get Sassy Box or Gift Sassy Box

Hollie & All the team at Sassy Bloom xxx